Amsterdam’s Heineken Music Hall has announced plans to become AFAS Live from next year (1 January 2017) onwards.
15 years after the venue was opened, Heineken (who will still have an active role) have handed over naming rights to software company AFAS.
AFAS have delcared that they will do their best in bringing the venue back to Holland’s top standards, with an emphasis set to be placed on customer experience and hospitality.
You can find more information about AFAS Live here (in Dutch).
The likes of Radiohead, Editors and Foals have all appeared at the venue in recent months.